A small business needs a public relations strategy
Special to The Monitor
CEDAR CREEK LAKE–Small business owners often mistakenly
assume that public relations is the domain of large companies with big
budgets. The truth is that public relations can benefit businesses and
organizations of all sizes.
In fact, public relations is ideal for a small business; because, unlike
advertising, the exposure is available for little or no cost.
The first step in developing an effective public relations strategy is
to determine your desired image.
What is unique about your business? Is your product line more
comprehensive than that of your competitors? Are your employees better
trained or more customer service oriented? Have you been in business
longer or had more experience than your competitors? Are you more
dependable? What differentiates you in the marketplace?
Then, think about your actual and potential customers in terms of
location, demographics and interests. What are the best media for
Local newspapers, for example, often look for feature stories about
small businesses, especially those offering a unique or unusual product
or service. These articles sometimes focus on a single company, or they
report on several businesses built around a common product or service.
Get to know the business editor or small business reporter who covers
such stories in your community newspaper. You can announce your
company’s appointments and promotions, new projects, office expansions
and industry awards.
If you host a special event, encourage the media to cover it, but don’t
expect automatic media coverage simply because you contact a reporter or
There must be a community, news or business element to the story that
would give it a broad appeal to the reading audience.
Other viable public relations channels are your local chamber of
commerce and a variety of other relevant local business, trade or civic
Members of these organizations may be your prime markets. If you have
particular expertise in an area of business, you may be able to serve as
a guest speaker or provide a how-to demonstration for a local
professional group’s meeting.
Another avenue to public relations is the exposure you gain for your
company by participating in community events. You communicate that you
are committed to giving back to the local community.
If you would like to discuss public relations, marketing or community
relations, contact SCORE “Counselors to America’s Small Business.” SCORE
is a nonprofit organization of more than 10,500 volunteers providing
business owners with free, confidential advice.
There is a SCORE Chapter at The Greater Cedar Creek Lake Area Chamber of
Commerce. Call (903) 887-3152 for an appointment.
Mabank ISD summer feeding
Special to The Monitor
MABANK–Mabank ISD will be sponsoring a summer feeding program which will
provide free breakfast and lunch to children 18 years of age and
These meals will provide the same nutrition children receive throughout
the school year through the National School Lunch Program.
Breakfast will be served from 7:45 a.m. to 8:45 a.m., and lunch will be
served from 11 a.m. to 12:45 p.m. Monday through Friday.
This year the program will be conducted at the Mabank Middle School
located at 513 N. Third St., Mabank.
The program will run from Monday, June 4, through Friday, June 29.
Children do not have to sign up for anything in order to participate in
the program. Simply come to the Middle School Campus and be fed.
Regulations require meals must be eaten at the feeding site.
People who are eligible to participate in the program must not be
discriminated against because of race, color, national origin, sex, age,
disability, religion or political belief.
Any one who believes that they have been discriminated against should
write immediately to:
Director, Civil Rights Division, Mall Code W-106, Texas Department of
Human Services, Civil Rights Office, 710 W. 51st St., Austin, TX
78714-9030, or Secretary of Agriculture, Washington, D.C. 202250.
For more information, contact Theressa Henderson in the Mabank Food
Service Department at (903) 887-9394.
Rotary pays homage to ‘The Greatest Generation’
By Barbara Gartman
Monitor Staff Writer
GUN BARREL CITY–Dressed as a World War II soldier, Rotarian Dean Fannin
presented a dramatic monologue of a soldier on leave.
Fannin, who is a member of a reinactors group and an avid collector of
World War II memorabilia, was the central program at the Friday luncheon
of the Rotary Club of Cedar Creek Lake.
“I’m here to pay tribute to this generation. We can learn a lot from
them,” Fannin said.
He described people who during the Depression, worked just to provide
three basic necessities – food, clothing and shelter.
“You gave me the right to do what I do, to honor our flag,” he said to
veterans attending the meeting.
“Their experiences changed their lives, and they changed our lives,”
The war was probably the costliest in history in terms of American lives
“In the battle for Iwo Jima, 6,000 Americans died in one day,” he said.
“We need to pull together. Today’s war in the Middle East is a challenge
to us,” Fannin added.
A weekend of fun set at the
Heritage Balloon Festival
Monitor Staff Reports
PALESTINE–The skies over Palestine will be filled with
hot air balloons Friday and Saturday, June 1-2, as a weekend of fun
begins with the fourth annual Heritage Balloon Festival, sponsored by
The Museum for East Texas Culture.
The festival is held at the Palestine Municipal Airport, located north
of Palestine off U.S. Highway 287N on County Road 421.
The activities will begin at 5 p.m. Friday. There will be evening
“balloon glows” both Friday and Saturday evenings with hot air
balloonists lifting off for early morning balloon mass ascension flights
at 7 a.m. Saturday.
This year’s Balloon Festival also includes arts and crafts vendors, food
vendors, inflatable play areas for the kids, a Cars of Palestine
display, and appearances by Miss Teen Texas American Beauty Krystal
Purvis and Miss Dogwood Queen Brynne Herrings.
Entertainment will be provided by Terry Hargrave and “Wild Ride Texas.”
The ever popular Top Guns will make an appearance Saturday.
Other items of interest will be the Commemorative Air Force World War II
PT19 airplanes, a HMMWV (Humvee) from the Army National Guard, a
motorcycle display from Wells Cycle, and displays by the Game Warden and
There will be hot air balloon jewelry and pillows, balloon pins, air
brush tattoos, jewelry, collectibles, bird boxes, light up toys, Lucky
Duck games and lots of good food, including corn dogs, funnel cakes,
turkey legs, hamburgers, hot dogs, lemonade and snow cones.
“I believe this year we have something of interest for all age groups,”
festival spokesman and board president Charlotte Whitaker said. “We have
everything from arts and crafts, military equipment, games and
inflatables for the kids, along with lots of hot air balloons.”
Diane Karlsson will serve as the balloonmeister for this year’s event.
“I am excited about serving as this year’s balloonmeister, and look
forward to having fun and along with all the pilots flying the skies of
Palestine and entertaining our visitors,” she said. Karlsson was
involved with the Plano Balloon Festival for many years and flew the
Plano Hot Air Balloon for 18 years.
“Diane is a veteran balloonist and has been a pilot at our event in the
past,” Whitaker said. “We are very lucky to have her as our
balloonmeister this year. She owns Plano Pin Company in Plano and has a
home on Lake Palestine. Diane brings lots of enthusiasm to this years
There is a $5 per vehicle charge for admission to the airport. The
festival is an annual fund-raising activity for the Museum for East
For any additional details, call the museum at (903) 723-1914, or the
Palestine Convention and Visitors Bureau at (903) 723-3014, or listen to
KYYK 98.3 and ESPN Radio 1450AM.
Others playing a large part in the success of this years festival are
sponsors Gregg LP Gas, Applebee’s, Ben E. Keith, Best Western-Palestine
Inn, the Palestine Herald Press, KYYK, ESPN Radio, Nalcom
Communications, Champion Chrysler, Jeep and Dodge, Henderson Electric,
the Palestine Convention and Visitors Bureau, and Terry Hargrave and
Summer reading program begins
at Tri-County Library
Special to The Monitor
MABANK–At 10 a.m. Saturday, June 2, it will be “launch time” for the
summer reading program at Tri-County Library, 132 E. Market St. in
The theme for this summer is “Sail Away with Books.”
The Star Wars Storm Troopers will be there in full costume to sign the
children up for the program.
This will be a memorable time for the children, as the Storm Troopers
will be reading to them.
At 10 a.m. Thursday, June 7, the first of the Thursday entertainers for
the summer reading program will be at the library.
Dru Woods is a marvelously animated storyteller, with puppets and songs
to enhance and illustrate the stories she brings to life in her lively
and enthusiastic way.
The summer reading program is scheduled for the entire month of June.
Children of all ages are urged to come and join in the fun as the
entertainers come each week.
All are encouraged to come to the other activities each Monday and
Tuesday in June, beginning Monday, June 4.
There will be games, riddles and jokes Mondays, and book-based movies
Fridays will be for the younger children, with beloved storyteller Linda
Rau. This is for ages 3 through first grade.
Rau has never seen a child she did not love, and they love her. She is a
fun and lively storyteller, able to keep the little ones captivated
while she relates the stories and demonstrates to them the joys of
All the gatherings start at 10 a.m.
Each time a child attends a session, they may put their name in the
drawing for the bicycle and helmet donated by Wal-Mart.
The more times they attend, the more times their name is in the drawing,
which will be held after the final session.
At the sessions on Mondays, Tuesdays and Fridays, children will be given
coupons for free goodies at local businesses.
These coupons are donated by the businesses.
The Humane Society of Cedar Creek Lake
ABOVE–My name is Bear. I am a beautiful male Rott
mix. I was brought to the shelter by my owner who was scared the
neighbor was going to hurt me. I am fixed and current on my
shots. I am a good kid looking for my forever home.
ABOVE–My name is Buttons. I am a beautiful female
Dachshund mix. I was brought to the shelter by animal control so
I have no history. I have been started on my shots. I am a
little shy until I get to know you. I am a sweet thing looking
for my new forever home.
ABOVE–My name is Molly. I am a beautiful full-blood female
Aussie. I was brought to the shelter by my owner who was not
able to keep me anymore. I have been fixed and had my shots. I
am a shy girl until I get to know you, then I am very sweet. I
am a beautiful girl looking for my new forever home.
ABOVE–My name is Tinkerbell. I was brought to the shelter by
animal control so I have no history. My owner did not want to
reclaim me. I am such a sweet, friendly, loving little girl. I
am somewhere from 4-6 years old. I have been started on my
shots. I am a beautiful little girl looking for my new forever
Pictured are just a few
animals at the Humane Society of Cedar Creek Lake in Seven
Points in dire need of a good home. Please call or stop by the
Humane Society today and rescue one of these forgotten animals.
The Humane Society of Cedar Creek Lake is located on 10220
County Road 2403 in
Seven Points. For more information, please call (903) 432-3422
after 11 a.m.
We are closed on Wednesday and Sunday.
For further information
visit our website at