People, Places & Events



A small business needs a public relations strategy
Special to The Monitor
CEDAR CREEK LAKE–Small business owners often mistakenly assume that public relations is the domain of large companies with big budgets. The truth is that public relations can benefit businesses and organizations of all sizes.
In fact, public relations is ideal for a small business; because, unlike advertising, the exposure is available for little or no cost.
The first step in developing an effective public relations strategy is to determine your desired image.
What is unique about your business? Is your product line more comprehensive than that of your competitors? Are your employees better trained or more customer service oriented? Have you been in business longer or had more experience than your competitors? Are you more dependable? What differentiates you in the marketplace?
Then, think about your actual and potential customers in terms of location, demographics and interests. What are the best media for reaching them?
Local newspapers, for example, often look for feature stories about small businesses, especially those offering a unique or unusual product or service. These articles sometimes focus on a single company, or they report on several businesses built around a common product or service.
Get to know the business editor or small business reporter who covers such stories in your community newspaper. You can announce your company’s appointments and promotions, new projects, office expansions and industry awards.
If you host a special event, encourage the media to cover it, but don’t expect automatic media coverage simply because you contact a reporter or editor.
There must be a community, news or business element to the story that would give it a broad appeal to the reading audience.
Other viable public relations channels are your local chamber of commerce and a variety of other relevant local business, trade or civic groups.
Members of these organizations may be your prime markets. If you have particular expertise in an area of business, you may be able to serve as a guest speaker or provide a how-to demonstration for a local professional group’s meeting.
Another avenue to public relations is the exposure you gain for your company by participating in community events. You communicate that you are committed to giving back to the local community.
If you would like to discuss public relations, marketing or community relations, contact SCORE “Counselors to America’s Small Business.” SCORE is a nonprofit organization of more than 10,500 volunteers providing business owners with free, confidential advice.
There is a SCORE Chapter at The Greater Cedar Creek Lake Area Chamber of Commerce. Call (903) 887-3152 for an appointment.

Mabank ISD summer feeding program announced
Special to The Monitor
MABANK–Mabank ISD will be sponsoring a summer feeding program which will provide free breakfast and lunch to children 18 years of age and younger.
These meals will provide the same nutrition children receive throughout the school year through the National School Lunch Program.
Breakfast will be served from 7:45 a.m. to 8:45 a.m., and lunch will be served from 11 a.m. to 12:45 p.m. Monday through Friday.
This year the program will be conducted at the Mabank Middle School located at 513 N. Third St., Mabank.
The program will run from Monday, June 4, through Friday, June 29.
Children do not have to sign up for anything in order to participate in the program. Simply come to the Middle School Campus and be fed. Regulations require meals must be eaten at the feeding site.
People who are eligible to participate in the program must not be discriminated against because of race, color, national origin, sex, age, disability, religion or political belief.
Any one who believes that they have been discriminated against should write immediately to:
Director, Civil Rights Division, Mall Code W-106, Texas Department of Human Services, Civil Rights Office, 710 W. 51st St., Austin, TX 78714-9030, or Secretary of Agriculture, Washington, D.C. 202250.
For more information, contact Theressa Henderson in the Mabank Food Service Department at (903) 887-9394.

Rotary pays homage to ‘The Greatest Generation’
By Barbara Gartman
Monitor Staff Writer

GUN BARREL CITY–Dressed as a World War II soldier, Rotarian Dean Fannin presented a dramatic monologue of a soldier on leave.

Fannin, who is a member of a reinactors group and an avid collector of World War II memorabilia, was the central program at the Friday luncheon of the Rotary Club of Cedar Creek Lake.
“I’m here to pay tribute to this generation. We can learn a lot from them,” Fannin said.
He described people who during the Depression, worked just to provide three basic necessities – food, clothing and shelter.
“You gave me the right to do what I do, to honor our flag,” he said to veterans attending the meeting.
“Their experiences changed their lives, and they changed our lives,” Fannin added.
The war was probably the costliest in history in terms of American lives lost.
“In the battle for Iwo Jima, 6,000 Americans died in one day,” he said.
“We need to pull together. Today’s war in the Middle East is a challenge to us,” Fannin added.

Dean Fannin


A weekend of fun set at the Heritage Balloon Festival
Monitor Staff Reports
PALESTINE–The skies over Palestine will be filled with hot air balloons Friday and Saturday, June 1-2, as a weekend of fun begins with the fourth annual Heritage Balloon Festival, sponsored by The Museum for East Texas Culture.
The festival is held at the Palestine Municipal Airport, located north of Palestine off U.S. Highway 287N on County Road 421.
The activities will begin at 5 p.m. Friday. There will be evening “balloon glows” both Friday and Saturday evenings with hot air balloonists lifting off for early morning balloon mass ascension flights at 7 a.m. Saturday.
This year’s Balloon Festival also includes arts and crafts vendors, food vendors, inflatable play areas for the kids, a Cars of Palestine display, and appearances by Miss Teen Texas American Beauty Krystal Purvis and Miss Dogwood Queen Brynne Herrings.
Entertainment will be provided by Terry Hargrave and “Wild Ride Texas.” The ever popular Top Guns will make an appearance Saturday.
Other items of interest will be the Commemorative Air Force World War II PT19 airplanes, a HMMWV (Humvee) from the Army National Guard, a motorcycle display from Wells Cycle, and displays by the Game Warden and D.A.R.E.
There will be hot air balloon jewelry and pillows, balloon pins, air brush tattoos, jewelry, collectibles, bird boxes, light up toys, Lucky Duck games and lots of good food, including corn dogs, funnel cakes, turkey legs, hamburgers, hot dogs, lemonade and snow cones.
“I believe this year we have something of interest for all age groups,” festival spokesman and board president Charlotte Whitaker said. “We have everything from arts and crafts, military equipment, games and inflatables for the kids, along with lots of hot air balloons.”
Diane Karlsson will serve as the balloonmeister for this year’s event.
“I am excited about serving as this year’s balloonmeister, and look forward to having fun and along with all the pilots flying the skies of Palestine and entertaining our visitors,” she said. Karlsson was involved with the Plano Balloon Festival for many years and flew the Plano Hot Air Balloon for 18 years.
“Diane is a veteran balloonist and has been a pilot at our event in the past,” Whitaker said. “We are very lucky to have her as our balloonmeister this year. She owns Plano Pin Company in Plano and has a home on Lake Palestine. Diane brings lots of enthusiasm to this years festival.”
There is a $5 per vehicle charge for admission to the airport. The festival is an annual fund-raising activity for the Museum for East Texas Culture.
For any additional details, call the museum at (903) 723-1914, or the Palestine Convention and Visitors Bureau at (903) 723-3014, or listen to KYYK 98.3 and ESPN Radio 1450AM.
Others playing a large part in the success of this years festival are sponsors Gregg LP Gas, Applebee’s, Ben E. Keith, Best Western-Palestine Inn, the Palestine Herald Press, KYYK, ESPN Radio, Nalcom Communications, Champion Chrysler, Jeep and Dodge, Henderson Electric, the Palestine Convention and Visitors Bureau, and Terry Hargrave and Wild Ride.

Summer reading program begins at Tri-County Library
Special to The Monitor
MABANK–At 10 a.m. Saturday, June 2, it will be “launch time” for the summer reading program at Tri-County Library, 132 E. Market St. in downtown Mabank.
The theme for this summer is “Sail Away with Books.”
The Star Wars Storm Troopers will be there in full costume to sign the children up for the program.
This will be a memorable time for the children, as the Storm Troopers will be reading to them.
At 10 a.m. Thursday, June 7, the first of the Thursday entertainers for the summer reading program will be at the library.
Dru Woods is a marvelously animated storyteller, with puppets and songs to enhance and illustrate the stories she brings to life in her lively and enthusiastic way.
The summer reading program is scheduled for the entire month of June.
Children of all ages are urged to come and join in the fun as the entertainers come each week.
All are encouraged to come to the other activities each Monday and Tuesday in June, beginning Monday, June 4.
There will be games, riddles and jokes Mondays, and book-based movies Tuesdays.
Fridays will be for the younger children, with beloved storyteller Linda Rau. This is for ages 3 through first grade.
Rau has never seen a child she did not love, and they love her. She is a fun and lively storyteller, able to keep the little ones captivated while she relates the stories and demonstrates to them the joys of books.
All the gatherings start at 10 a.m.
Each time a child attends a session, they may put their name in the drawing for the bicycle and helmet donated by Wal-Mart.
The more times they attend, the more times their name is in the drawing, which will be held after the final session.
At the sessions on Mondays, Tuesdays and Fridays, children will be given coupons for free goodies at local businesses.
These coupons are donated by the businesses.


Come Adopt Us At
The Humane Society of Cedar Creek Lake

ABOVE–My name is Bear. I am a beautiful male Rott mix. I was brought to the shelter by my owner who was scared the neighbor was going to hurt me. I am fixed and current on my shots. I am a good kid looking for my forever home. ABOVE–My name is Buttons. I am a beautiful female Dachshund mix. I was brought to the shelter by animal control so I have no history. I have been started on my shots. I am a little shy until I get to know you. I am a sweet thing looking for my new forever home.

ABOVE–My name is Molly. I am a beautiful full-blood female Aussie. I was brought to the shelter by my owner who was not able to keep me anymore. I have been fixed and had my shots. I am a shy girl until I get to know you, then I am very sweet. I am a beautiful girl looking for my new forever home.
ABOVE–My name is Tinkerbell. I was brought to the shelter by animal control so I have no history. My owner did not want to reclaim me. I am such a sweet, friendly, loving little girl. I am somewhere from 4-6 years old. I have been started on my shots. I am a beautiful little girl looking for my new forever home.

Pictured are just a few animals at the Humane Society of Cedar Creek Lake in Seven Points in dire need of a good home. Please call or stop by the Humane Society today and rescue one of these forgotten animals. The Humane Society of Cedar Creek Lake is located on 10220 County Road 2403 in
Seven Points. For more information, please call (903) 432-3422 after 11 a.m.
We are closed on Wednesday and Sunday.

For further information visit our website at