Thinking outside the box brings thriving membership numbers
CEDAR CREEK LAKE–A declining middle class and lack of interest in golf among younger generations has left the golf industry hurting.
Despite the more than 150 golf courses that closed last year due to a 30% drop in membership, the Pinnacle Golf Club is thriving. In 2019 and 2020 Pinnacle Golf Club added 79 members and 313 since 2012.
“If the same old thing isn’t working, don’t do it anymore. We have been trying to think outside the box,” Pinnacle Golf Club General Manager and head golf professional Tim Lawson said. “Our 18-hole course is semi-private and our course looks better than ever.”
The Pinnacle Club also recently purchased a new fleet of EZGO two-passenger carts. The carts are gold in color with the Pinnacle logo printed in black on the front.
In addition to the golf course upgrade, the clubhouse has been refurbished with new paint, furniture, luxury vinyl floors and new restaurant equipment. For the members enjoyment, the clubhouse possesses a $20,000 golf simulator with over 50 golf courses and driving range, five televisions, a bar, 24-hour fitness, swimming pool, fire pit area and tennis courts. The staff has also been increased by four to five employees for better service.
The golf course is not the only perk to residing at the Pinnacle Club, as the gated community has many events throughout the year and its own non-denominational church.
Each year, the club hosts the Thunder Over Cedar Creek Lake event, the largest air show over water, in celebration of Independence Day.
The Pinnacle Church began in 2010 and has 150 members.
“Everyone is welcome at the church. You don’t have to live in the Pinnacle Club,” Lawson said.
Blue Heron Properties is the new developer for Pinnacle Club and has been a huge contributor to their recent success. Mike McCord and Warren Ivie have spent and worked hard at improving the areas around the clubhouse, driving range and all over the community. The new tennis court, fire pit area and new Blue Heron Stay and Play are to die for. The Villas Stay and Play can be compared to anything at Pebble Beach. Several lots are being sold and several homes are being built, however there are some lots still available.
The Pinnacle Club currently offers a six-month trial membership discount for new members. When a new member joins, they get their first two months free.
During the membership drive, new members and their potential guests can play for $50 on weekends after 11 a.m.
All initiation fees will be waived for you and your potential members.
“The Pinnacle Club’s biggest asset is its people. The people are fantastic and will make you feel like part of the family,” Lawson said.
The Pinnacle Club is located at 200 Pinnacle Club Dr. in Payne Springs. For more information, call (903) 451-9797.